Andrea Ham

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KesaKissa: Coffee n’ Jazz

A visual identity for a fictional coffee n’ jazz subscription box brand, KesaKissa brings the allure of a jazz cafe right to your doorstep with our unique coffee n’ vinyl record subscription box. Each month, we curate a jazz-themed experience centered around a specific artist or theme, perfectly complementing our hand-roasted coffee beans. This kit not only offers a sensory delight but also transforms your morning into an immersive jazz cafe. Imagine roasting your own coffee beans while the crisp sound of a surprise vinyl record fills the air, crafting a perfect start to your day.

Process

Design DirectionsThe concept is inspired by the spontaneity of jazz improvisation. Much like the unexpected twists in a jazz piece, each morning with KesaKissa presents a delightful uncertainty, setting an energetic, bright, and cheerful tone for the day.

And the visual system is deeply influenced by the fluidity of jazz itself. The logo features curvaceous, dance-like elements that evoke images of joyful dancing to jazz music, the rhythmic grooves of a vinyl record, and the aroma of freshly brewed coffee.

Color palette draws further inspiration from the jazz world. Blue, the dominant color, reflects the deep tones of jazz music, while orange and yellow add vibrancy, mirroring the energetic morning light. Together, these colors blend into shades of brown, reminiscent of rich, inviting coffee, completing the sensory experience that KesaKissa promises with every box.

Updated May 2025