Meta Ad Campaign Showcase
Process
This is an overview of my end-to-end process from developing to launching impactful social media ad campaigns for every client:
1. Strategy & Research: Collaborated with copywriters, creative strategists, and account executives to understand brand goals, target audiences, and campaign objectives. Conducted brand research and analyzed past performance to guide design decisions.
2. Concept Ideation & Design: Developed static ads, motion GIFs, and carousels with strong brand alignment to ensure cohesive messaging and impactful storytelling throughout the campaigns.
3. Live Editing: Led live editing sessions with clients and account executives for real-time feedback, ensuring quick iterations and timely campaign launches.
4. Launch: Prepared assets for deployment across Meta platforms, integrating with Marketing Milk SaaS to track KPIs like leads, sales, and engagement.
5. Analysis & Iteration: Monitored campaign performance through analytics, using insights to optimize designs and improve ROI for future launches.