Every Brand Is a Climate Brand These Days,
and That’s Terrible For the Environment
This book design project, inspired by John Kazior's AIGA Eye on Design article, examines greenwashing by major corporations. Integrating visual elements and typography, the book exposes deceptive climate change branding. The visuals are crafted from real waste, adding both aesthetic value and emphasizing the tangible consequences of environmental neglect. The project’s aim was to highlight the gap between proclaimed environmental responsibility and actual corporate impact, prompting readers to reflect on the role of corporations in the global climate crisis.
Process
The choice of a predominantly green color palette directly references the article’s theme of faux eco-branding, while a gradient from red to yellow to green symbolizes the urgency of climate change, setting a visually compelling narrative on global warming.
I focused on developing imagery that would support and encourage deeper engagement with the text, rather than directly depicting the article’s content. This involved the creative use of physical objects transformed through digital manipulation.
Mutiple image studies were created, experimenting with various medium and layout.
This approach to design allowed me to explore the intersection of typography, layout, and imagery to make a critical statement on an issue of global importance.